Research and Planning Self Assessment

Research into existing music videos

From the evidence provided in my Blog about research into existing music videos, I think it is classed Basic due to the fact that there aren't enough evidence to make it a Good Research. The reason for that is looking at my blog, there is only one research into existing music video which is Save Me - Listenbee. so therefore, the only way to improve on this situations is by doing exactly the same research for other existing music video as that show the knowledge and understanding I have when it comes to researching music videos.





Research into a potential target audience


From the evidence I have on my Blog about research into potential target audience. I think there is a Good research being evidenced in my blog about potential target audience because of the detailed of writing being produced in the research and also the way it as been represented as it makes sense.

 

Work on storyboarding


Looking at my blog I can see that there isn't a good amount of information about the storyboard on my blog which therefore means its on a basic criteria.




Time management


My time management isn't very good simply because I have posts that need to be finished in high detail, the solutions to therefore getting the posts done on time and by being more focused on what am doing. I also need to keep the posts at a good standard  for every post which means putting more time on every post I do.



Use of digital technology or ICT 


My use of digital technology or ICT is good from what I can evidence, the reason for this is I have explored different media when posting on my blog as that shows great understanding of what I am doing, For example I used PowToon which is totally different to what I have used before however finding it good to use when I  learned how to use it.



Communication skills


The communicating skill on my blog is good because I made it quite easy to read and understand. I also check out for the use of punctuation as it shows professionalism in my work making it a good post.



 Level of care taken in the presentation of work

The level of care taken in my presentation of work is quite good, the reason for this is that its well presented to show the understanding of what the work is all about, For example, the research of existing music video is well presented as it was produced stage by stage breaking it down to make it better to understand.

Green Screen Lip Sync Test

Green screen lip sync test is a practise I did to explore more about Adobe Premier pro and knowing skills that can be used to have a successful music video. in this practise, I used a footage of a female student lip syncing Adele - Rolling in the deep. the plan was to use both footage together to make compatible and therefore have the female performer in front of the existing music video to match both together.

 

      First of all, I imported both footage on premier pro, having Adele - rolling in the dead video and soundtrack together  however just having the video from the female performer and cutting out the sound as I am using the one of the actual music video. The footage with the female student is a video made with a green screen background, and my aim was to get rid of the green screen from the background and therefore having Adele's music video as my background.

To do this I used Eight Point Garbage Matte to crop around the female student but not too much that can lead to bits of the female student missing. the reason for this is to remove creases that can appear a different colour due to the green screen so it doesn't affect the music video on the background.                                                   

 

 

I then used Ultra key to remove the green screen on the background completely, this the made an outline of the female student removing anything that's green and making the female student in the centre of an actual music video. however what I learned about this is if I was to remove a green screen from another video using Ultra key, I must make sure that the bits that I want to therefore be in the actual video doesn't also have green as that will disappear also.

 

 

Here is the video I did of both footage together to make a Green screen lip sync practise using editing to get two completely different videos together so it actually makes sense.

The think that could have been improved in this test is having a less crease green screen because as you can evidence the video above, you can see a slight outline around the female performer and to make sure that doesn't happen I need be well ironed green screen  so therefore the creases doesn't show up in the actual edited video.



samsung s5 slow motion camera testing

Due to exploring ideas for my music video, I looked into using slow - motion camera to see the effect I will get from it. This test include the use of Samsung s5 which I used to show my exploration with other camera equipment's, the Samsung s5  record videos at your phone’s highest possible resolution, be it 8 MP or 13 MP. You can choose the frame rate for the video after recording and watch it.

Planning : Storyboarding and Animatic

Here is my storyboard animatic which is intended to give a brief idea of what my music video is suppose to look like.  The process in which it took for me to do this is simply writing the lyrics for my music video Listenbee - Save me on a long strip of paper. i then did sketches of each scenes that i want to be included in my music video looking at different camera angles and also location to make an effective.the process of creating this

Here are some examples of the sketches i did and what i make sure i did was making the drawings clear to understand. for example, one of the drawings had a staircase so i make sure the composition of the staircase is right otherwise it wouldn't look like a staircase.

  Here is the video of the shot list that i did with the lyrics written out on a long strip of paper. this as then been set in order to match the lyrics, for example, the pictures being places where certain parts of the lyrics are as that will be the same situation when making the music video.

What my next plan was is to make a video of my animatic using Premier Pro and then matching the scenes with the actual chosen music.

Planning : Music Video Pitch For Artist Name 'Song Title'

Here is my music video pitch for Listenbee - Save Me. I used PowToon to present my information on the link below, the reason why i used PowToon is the style in which it gives you a variety of options to choose from when presenting, such as animatic pictures, images etc.

Planning : Creating An Online Mood Board

Click Here to see the mood board I created from for my chosen music.

Embedding Your Chosen Song

This is the full track of Listenbee - save me. 

Research: Lyrics Analysis

Here is the lyrics of my chosen song - listenbee save me, I first of all found the lyrics to the music and then did a lyrics analysis to the lyrics, by doing this I get to look at the lyrics in a depth meaning into what message its trying to get across to the audience however the music video is used in a unique way to relate to the lyrics. I analyse by writing comments of what I think about certain words used in the lyrics, for example; the word 'save me' this is used to give the audience an information that someone or something is vulnerable and that therefore relates to the music video as both the boy and his pet chicken are vulnerable.

I then went on a site called word it out and using this site let you simply identify what words are more important than others and by this you get a better meaning of what the lyrics is trying to get across to the audience. as you can see the biggest word is 'Save' as this is used the most and another reason for this is the word save is used in the title of the song.

Research : Who Are The Target Audience For My Artist?

Katie is 18 and lives in daventry, she is a well known freindly individual in her town as she spend most of her time volunteering with the towns art community creating ideas to benefits the towns apperance. Due to her creative ability; she tends to be quite creative with her style of dressing as she loves to wear matched clothing all the time. She is a girl that cant live a day without listening to music. Music is a huge part of her life therefore she listens to music in almost every aspects of her life. 

She is looking forward to studying Art in university which is going to be a great achievement in her life as the will be the first in her family to go to university. Social media plays a huge part in her life as she as a facebook account from the age of 15 and contributes her interests. Her favourite music genre is pop/dance music as she feels lively when listening to it and always keep her friends updated with new musicvideos or music artists that she starts to get an intetrest in.

In her spare time, she watches music videos on youtube all the time as always like to see the link between the music video and the lyrics. her favourite music video is called listenbee - save me simply because she sees the link between the lyrics and the music video.She cant wait to go on her first concert called tomorrowland which is going to be taking place in Belgium, making plans to take her freind group with her car as she hope its going to be one to remember.

Research Into Existing Music Videos - Clean Bandit ft Jess Glynne - Rather Be

This music video is by Clean Bandit ft Jess Glynne who are well known artists that work their way into being quite famous.

 The music video started with a mid shot of a pond using a Deep Focus technique to focus the leaves that were close to the camera and then focusing on the koi fish in the background. the interesting thing about the mid shot is the camera movement. the camera movement was a tracking shot from one scene to another scene and in-between the scenes was a Graphic Match, and what this did was add two different scenes together to make certain parts of both scene look similar giving some sort of surrealistic switch from one scene to another.

0.17 seconds on the music video, you see a close up of the female character and her cat, the reason for this is to give the audience a sense that she is a caring person, this is important in music videos as it gives audience a reason to feel more sorry for individuals in music videos if anything bad happens.

0:49 seconds into the music video, you get to evidence the fact that she rides a motor scooter. This is therefore counter stereotypical of her as the audience wouldn't have pictures her riding a motor scooter, this then makes her a stronger character as she is seen to be capable to do more things than expected.

3:37 minutes in the music video, you see a mid shot of eight people dancing inside the train, the positioning in which they stood shows that they are trying to get the audience to concentrate on the who's in the middle of the shot as you can see they make a line leading to the centre of the frame. there is also a stereotypical clothing aspect evidence by the female character in the middle of the shot as she is wearing a costume that doesn't cover certain parts of her body.

Here is the music video which in my conclusion is made with multiply amount of surrealism. This gives the music video a unique aspect to it.

Research Into Existing Music Videos - Listenbee Save Me

Here is a photo taken of my mind map looking at key convention in the music video: Listenbee save me.

The music video save me by Listenbee began with an establishing shot of the location that the music video took place. In the establishing shot, you therefore see that the place looks like an isolated area and the background noise gives a good explanation of what type of location the music video. It then goes to an close up shot of  boy playing cricket with is friends which is counter-stereotypical of them. It was very interesting to see them playing cricket because cricket isn't a game that was known to be played by people in that location.















0:45 seconds on the music video, an hand held shot was used as the camera follows the boy was trying to hide the chicken he has as a pet from his family as that might bring danger to the chicken. This is used to get the audience engaged in the activity that was going on in the scene which is the boy trying sneak into his own house to prevent being spotted by other people. As the hand held shot, the camera seems like it is trying to replicate the audience eyes as they feels like they are helping the boy hide his pet chicken.

In the lyrics of the song, "and night i drink way too much" was in the lyrics, this was said exactly the same time the older male character in the music video was drinking alcohol, this is a good technique to use in the music video as it show that there is a match between the lyrics and the music video which makes the audience think that the music video does make sense and matches the lyrics to the song.



Deep focus was used in his this shot which looks highly interesting s it started from a close up of the boy looking at what is going on outside to the focus of the camera switching to the scene happening outside of the dog which looks like the predator. this technique was used to get the audience feeling like they are in two different scene at the same time which get the audience more involved in the music video.

This is a long shot of the boy trying to catch his frightened chicken and this shot shows that the chicken is very vulnerable and the boy might looks like a treat but then it duplicate to it being the kid being the vulnerable one as the chicken is taking him into danger as there so many danger towards the chicken, it then looks like the kids is being dragged into the same danger. this shot makes the audience fear for the kid and the chicken as they are highly vulnerable and the audience will be engaged to try and figure out what will happen next.

The costume used fits the location very well as the kid only has shorts and a vest on which shows that he can't afford to have better clothing as he lived in a poor location, this also represent kids that live in a poor location as the boy in the music video doesn't have any footwear which is a good representation of kids in a poor populated area as they can't afford to wear footwear so they live their lives.

Here is the actual music video and the reason i have chosen this is because

Reflecting on the As media

Reflecting on what i did last year, i think there are varieties of things i could have done better to get me an higher grade, this could include preparing for the examination, adding more to my blog to make it look professional and also going over what i have done to be able to remember it in the exam. 

i should have also make sure that what i wrote down in the exam makes sense because if i got the right answer and the sentence doesn't make sense, then that could lead to me losing marks.

Research: Detailed Research Into Chosen Artist

Listenbee - Save me



Listenbee - save me is a single album that was released on the 27 feb 2015.

Listenbee got signed to NYC-based record label lokal legend and is becoming a success after following up to keisza and her massive worldwide hit "Hideway"


here is a picture taking of when the music video is taking place which involves the planing etc.

The track is burning up the web with over 3 million plays worldwide on Spotify, 600,000 plays at soundcloud, over one million combined views on YouTube, and a rise up to number 2 of the Hype Machine charts as a result of multiple placements and high praise from respected music blogs such as The Fader–where the song and music videos first premiered–Earmilk, Indie Shuffle, Stoney Roads, and others.
The music video for “Save Me,” was filmed in Grenada and conceptualized, directed and edited by acclaimed London collective Cry\Wolf.
here are links to Listenbee social media to get various amount on information about where their muscic videos filmimg was located, who took part in making the song a success.

They then held a concert which was advertised by a site called setlist.

There are multiple remix that are done by various group of people for example LondonBridge etc.

comments given by viewers on what their thoughts were about the song.

(links that covers more information about listenbee)
https://www.facebook.com/listenbeemusic

https://twitter.com/listenbeemusic?lang=en

https://soundcloud.com/listenbee